THE WINE ENTHUSIAST
Sonoma's Second Acts
August, 2007

For 20 years, Brice Jones co-owned and ran Sonoma-Cutrer Vineyards, which was one of the top Chardonnay producers in California, and helped solidify Sonoma's reputation for world-class, single-vineyard Chardonnay. He left the winery in 2001 after selling it to the wine and spirits giant, Brown-Forman.

"A lot of guys back then got fired from Sonoma-Cutrer and others quit, so some of us bought this property (in Sebastopol), with some investors, and began planting it to Pinot Noir," Jones recalls. They named the project Goldridge Pinot, after the soil type found in parts o southern and western Sonoma County.

Although the fledgling company produced a 2002 Pinot wine for experimental purposes, it wasn't bottled. Instead, they sold grapes to other wineries, including Scherrer, Dutton-Goldfield, Gary Farrell, Phalmeyer, Rutz, and MacPhail. But Jones and his friends had their hearts set on a new Pinot Noir brand, which they finally launched this past April under the Emeritus label; the name refers to the fact that "so many of our people came from Sonoma-Cutrer," says Jones. The winemaker, Don Blackburn, who'd done previous stints at Bernardus and Byington, was pursued for years by Jones before finally saying yes. "I had made a list of five winemakers who made great Pinot," says Jones. "Don was at the top of the list, and that's not blowing smoke up your tailpipe."

Both inaugural Emeritus Pinots are from the celebrated 2005 vintage. (Blackburn produced a 2004 vintage, but the wines were destroyed in a warehouse fire.) The regular Russian River Valley (91 points, $32), made primarily from the 105-acre Sebastopol vineyard, is a voluptuous, elegant Pinot, beautiful now and capable of moderate aging. The William Wesley (94 points, $50), named after Jones' father, is more Burgundian, an earthy, well-oaked wine of great power. Available only through the winery's mailing list, it hails from two small vineyards in Annapolis, on the remote Sonoma Coast. The two wines, a regional bottling and a single-vineyard expression, follow the Sonoma-Cutrer Chardonnay model.

Jones says that, after six years with no wine on the market, "We've had a very gratifying reception for Emeritus." Does he plan to repeat his success at Sonoma-Cutrer and make Chardonnay? "Oh, God, no!" Jones laughs. "I can tell you this: I'm glad I'm not out there trying to sell Chardonnay!"